information on paper (more often) or other carriers

Print advertisements represent given graphic signs (text, drawings, photos), subject to graphic design or information about someone or something for the purpose of gaining popularity or attracting customers. There exists a huge number of terms in advertising polygraphy which are wrongly put into people's everyday speech together with their translated versions. As a result, some words are used inappropriately or carry a slightly incorrect meaning. This leads to chaos in the communication between clients and advertising specialists. In this way of thoughts, it is important to mention that the difference between the advertising materials can be monitored mainly in their external characteristics and very rarely in their content or purpose. For instance, a brochure can be both a catalogue and a company presentation.