The requirements of the client for this project were to differentiate the two parts of the logotype and to use pharmaceutical blue (whatever that means) and “grass green”. We strictly followed the instructions although we wanted to create an extraordinary image of a pharmacy, but in the end we relied on tradition and it worked!

For a more effective use of the logotype, we offered its positive versions to the client.

Throughout the whole design process, we kept in mind the main place of appearance of this logotype —on an outdoor information sign with some additional elements on it.


The design of the so-called POS materials was also part of the project.

We also created the business cards, which allowed the pharmacy's clients to call and receive adequate and precise information from their chemist.


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