This client came to us with the task to improve the trademark's readability and at the same time show more clearly that the product decreased the eye's inner pressure.

We eliminated the serif and balanced the logotype. That is how we easily replaced the old version of the trademark with a new, better one.

We created a supporting graphical element for this product. It supports the brand of all advertising materials. Even when used alone, it reminds the client of the already well-known trademark.


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