RUSE — EUROPEAN CULTURE CAPITAL 2019

Very rarely do we participate in competitions, especially connected to the national administration. In this case, only our emotions and preferences towards this city made us support this local initiative.

 

The graphic mark was supported by an adequate and modern typography. The main colors were chosen in connection to the city's location and history.

 

 

In order to present a given trademark,  the designers had to offer not only solutions in terms of composition of a graphic mark and typography, but also sample versions of their practical usage.

 

Folders, business cards, envelopes and forms are the most commonly used materials throughout a given campaign.

Finally, our creation found its place on a plastic white pen.

 

 
 

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