ADELA

Adela Ltd. is one of the leading tinned food producers in Bulgaria. Created and registered as a trademark in 1993, the company offers a variety of canned goods, mainly from the Bulgarian national cuisine. The need for new package outlook lead to the modernization of the graphic sign itself.

We had to create such a graphic sign that could be simply turned into a single-color one. In this case, it was obligatory because we had to design glass and metal packages that did not require multicolor printing.

Since we had to implement a gradual but at the same time overall change in the products' outlook, the new graphic trademark had to be present on the market together with the old one for a given period of time.

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