TRADE MARK

A trade mark differs from a logo in many ways. Although it is a sign in its core, it is designed to serve certain purposes. The definition of a trade mark is: A sign which distinguishes the products and services of a given company that can be represented graphically. When designing a trade mark, one should take into consideration the ways and time frame of usage, as well as the audience at which it is aimed. Trade marks allow the designer to use a wide variety of colors, forms and techniques as long as the trade mark keeps its main characteristics — to be a sign, to have a certain amount of influence and to be graphically representable.

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