TRADE DRESS
judging a book by its cover...

The box, the jar, the sticker... in other words, the package of your product is the first thing your buyer sees. And it would be simply amazing for your business if there is not a similar product on the shelf next to yours. However, very often this is not the case, so instead of just talking about your product being the best or giving it some non-existing awards (which sometimes is not bad at all), you should also pay special attention to its quality and show respect to those who buy and use it.

... the European directives, the Bulgarian legislation, the Law on Food, the Law on Technical Requirements for Products... yes, these also fall under the package category.

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