corporate identity

In marketing, corporate identity is the “face“ of a given company. It can be found in the harmonized outlook of the advertising materials, the products' packages, the trade marks as well as in the message they pass along.

Corporate identity defines the way in which a company aims to identify or position itself and its products. That is why the trade mark and its supporting graphic elements have to be in accordance with a certain set of rules which will guide the choice of colors, typefaces, page outlooks and other tools that will ensure the visual succession and distinguishability of any physical appearance of the brand.

The creation of corporate identity begins with the design of the graphic sign of the company (logo) — either used individually or in a combination with a typeface (logotype), presentation materials such as business cards, letter-heads, envelopes, corporate colors and all kinds of materials used for marketing communication.

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